Entrepreneurship & Teaching
Education and Career
I hold a bachelor's degree in Industrial Engineering from Universidad de Lima and an M.A. in Higher Education Teaching and Educational Management from Universidad Tecnológica del Perú.
Before turning to teaching, I spent more than ten years in the corporate world:
• Administration and Marketing Manager at Cines del Sur, in Arequipa, the region's leading film exhibitor.
• Corporate Planner at Tottus (Falabella Group), in charge of inventory planning and distribution.
• Key Account Manager at Hunter Douglas, managing the Sodimac Peru account.
• Administration and Marketing Manager at Blue Media, an outdoor advertising company.
• Organization and Methods Analyst at Banco Wiese Sudameris (now Scotiabank Peru), designing procedures and policies.
Teaching Entrepreneurship
Since 2023 I have taught in the Entrepreneurship track at Universidad San Ignacio de Loyola: Business Opportunities, Incubation I and Incubation II. I guide students from spotting an opportunity to validating their business model.
• Over 500 students trained.
• 10 to 15 startup teams mentored per term.
• A teaching load that grew from about 30 students in 2023 to 210 in 2026.
I also teach Effective Communication at USIL's School of Arts and Humanities, and have taught Creative Writing at Universidad del Pacífico and Storytelling and Scriptwriting at Toulouse Lautrec.
Research Interests
• Effectiveness of university incubation methods in developing entrepreneurial skills and pre-incubation outcomes.
• Creative writing and divergent thinking in university education.